VISION
To launch a new product, the Salesforce1 platform and mobile app so you can run your business on one platform that connects everything. A massive, collaborative launch that was the main theme at Dreamforce13.
LEADERSHIP
Lead art director working closely with Gregg Foster and Mike Mazza to invision the launch of Salesforce1 for Dreamforce13. As the lead art director I touched every piece of the campaign from main logos, 2 websites, internal and external print campaigns, with digital and social components
RESULTS
Very proud collaborative effort across many different Product Marketing groups and campaign channels. To this day, this remains as the largest campaign I’ve been a part of here. Not just speaking of the amount of work, but also the massive collaboration involved internally and externally with different print, motion graphics, and digital shops.