:30 & :60 Films and Large Format Banners for Orlando Airport Takeover
VISION
Drive awareness of Salesforce as the #1 CRM reimagined for Healthcare. We wanted to create an impactful OOH campaign in the Orlando, Florida Airport around the HIMSS conference (Healthcare Information and Management System Society), where we had a significant presence.
LEADERSHIP
Working towards a very tight deadline, I was the creative lead working closely with the Events team on conceptual thinking and carried the vision through multiple films with the production team at Bonfire.
RESULTS
The films were very well received and used throughout the Event booth. In general, the conference was a big success for us. 1000 party attendees. 10 Customer Trailblazers recognized. 700 session attendees. 1100 tweets. 24 theater sessions. Over 100 meetings onsite. Over 2200 badges scanned.
VISION
Drive awareness of Salesforce as the #1 CRM reimagined for Healthcare. We wanted to create an impactful OOH campaign in the Orlando, Florida Airport around the HIMSS conference (Healthcare Information and Management System Society), where we had a significant presence.
LEADERSHIP
Working towards a very tight deadline, I was the creative lead working closely with the Events team on conceptual thinking and carried the vision through multiple films with the production team at Bonfire.
RESULTS
The films were very well received and used throughout the Event booth. In general, the conference was a big success for us. 1000 party attendees. 10 Customer Trailblazers recognized. 700 session attendees. 1100 tweets. 24 theater sessions. Over 100 meetings onsite. Over 2200 badges scanned.
“Execution: Pam has adapted quickly to industries, finding the right tone and eye for our message. She does an excellent job of balancing quality with speed, turning around things quickly and at a high level. For the new trailblazer product page project, she presented several options on a short turnaround, hitting the mark on all of them and giving us great ideas to work with.
Collaboration: The industry model is a challenge given the considerable scope, and we have seen previous ACDs have a difficult time adapting. Pam though has epitomized flexibility while at the same time making sure her creative voice is a steel thread through all the content we create. Having a creative partner that is willing to work with us and shares our passion for great work is amazing. She brings an excellent attitude to the job every day which makes it all more enjoyable.
Vision: This is an area where Pam has started to spread her wings and excited to see what happens once she starts flying. We rely on the CDs not just for execution, but to help shape our creative narrative, and Pam has shown an aptitude to take a concept and turn into a vision. We would like to give her even more opportunities to build this muscle and continue to take industry creative to the next level.”
“Unlike the dynamic of the previous Industries Creative team, I feel a true partnership in working with Pam. Her transparency gives me a clear idea of a project’s creative needs and priorities.
She fully understands urgency and is able to juggle priorities, as needed. Yet, she also understands the organic nature of our projects. She knows perfectly well when to step hard on the gas pedal and when to step not-so-hard.
One of the best qualities about Pam is her personality. She’s very approachable and has a great talent for listening and communicating. As a leader, this is an incredibly important trait.
There’s a calmness about Pam that is infectious to those around her. When projects are at a frenzy and things feel chaotic, Pam’s calm, controlled, even-keeled demeanor in how she speaks and acts serves as a rock for those on her team.
Even though it’s only been a couple of months, I’m very glad and honored to have had a chance to work directly with Pam. I look forward to getting more opportunities to work with her in the future.””
“Pam is doing a terrific job of establishing a strong partnership with our Industries PMMs and CMs. I’m excited to see the true collaboration that she’s driving and her enthusiasm for pushing the creative envelope.
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“Pam is a rockstar. She is passionate about the work she does. She always delivers. Partners (and her PM) love her.
From a PM-perspective, I love working with Pam, because she can pivot from having a broad, strategic view of all industries to diving in on any particular project.
Pam is doing an excellent job of ramping up on industries and leading the creative team to success.
As the Industries team expands, I’m excited to see Pam’s leadership grow and solidify.”