As the brand evolved, Ommegang revisted their beer label design and wanted to incorporate a storied approach. We developed a new tagline, When Heaven Met Earth and Stayed Awhile, that expressed the magical place that is Brewery Ommegang. We gave every beer its own unique story. Again, we used the harlequin patterns as a window into the beauty of the Catskill Mountains, where the brewery calls home.
The back of the table tents gave us an opportunity to tell more of the beer story.